Role: Lead Designer // illuMask // Commerce Product Page
While working as the Lead Digital Designer for La Lumiere it became apparent that new product pages were essential. Users were getting lost, abandoning the product pages quickly, and in the end, not converting.
I designed product pages that created a clear understanding of the product, showcased new imagery, and allowed all of the facts up front. I created a digestible product page for our users. Although this page had a long list of content and copy required by the marketing team, I feel that I managed to simplify and restructure the content to increase conversion rates.